During last year’s holiday season, companies across the United States were pushing to fill more than 400,000 seasonal roles.¹ There was fierce competition for seasonal candidates within the job market.
We don’t want to repeat this pattern! But what can your business do to avoid the challenges of holiday hiring? The key is to get ahead of the competition by being proactive in recruitment.
The Work Landscape During the Holiday Season
The work landscape during the holiday season presents unique challenges and opportunities for employers across various industries.
Competition for top talent increases during these peak seasons because of the seasonal demands of different products and services.
Seasonal hiring can be difficult for employers. Temporary workers are in high demand, but there is a limited number of qualified candidates.
This is because these professionals are needed by numerous businesses across different sectors like retail, logistics, and manufacturing.
When it comes to filling seasonal jobs, hiring on time is considered “late.” Delaying your hiring efforts will mean scrambling to onboard the people you need.
Still, there are many candidates actively seeking holiday work. Your role now as an employer is to figure out how to tap into these talent pools even before holiday hiring officially starts.
5 Strategies to Secure Holiday Talent Before the Competition
Follow these strategies to get ahead of the competition and secure qualified seasonal workers:
1. Predict Staffing Needs in Advance
Accurately forecasting your staffing requirements is a critical first step in successful holiday hiring. It can give you insights into the roles to be filled even before they are needed.
- Analyze historical data from previous holiday seasons. Pay close attention to sales volumes, customer traffic patterns, and the workload of your existing staff during peak times.
- Consider current market trends that might impact your business, such as shifts in consumer behavior or economic factors.
- Review your business growth projections and any planned expansions or initiatives that could affect your staffing needs.
By combining these elements, you can create a comprehensive staffing forecast that allows you to start the hiring process even before holiday hiring starts.
This ensures a full staff during busy periods and can even prevent unnecessary labor costs.
2. Pre-Build a Talent Pipeline
Don’t think about hiring only when the holiday season starts. Instead, develop a year-round strategy for building and maintaining a network of qualified candidates. You can do this through different methods.
Stay in Touch
For example, you can start by keeping in touch with past seasonal employees. Since these professionals already have experience working for your business, they can quickly integrate themselves into your operations. Moreover, you can maintain contact with past applicants who showed promise during past years.
Attend Industry Events
To build a talent pipeline, make it a point to regularly attend industry events, job fairs, and local community gatherings to network and meet potential candidates. Engage with professionals in your industry on different platforms like LinkedIn or social media sites.
Collaborate with Schools
If you require niche skills, collaborating with local schools and universities can be a good option. You can create opportunities for them to gain experience during the holiday season.
Regardless of which method you choose, ensure that you’re consistently nurturing your connections. In this way, you’ll have access to a pool of interested professionals when the holiday season rolls around.
Read more: How Skills-Based Hiring Is Transforming Talent Acquisition
3. Develop Your Employer Brand
It’s only possible to gain candidate interest with positive employer branding. Ensure that you are consistent with your mission and vision. With such a competitive hiring landscape, it’s vital to tell a consistent narrative true to your organization’s values and culture.
What’s it like working for your company? Let potential applicants know through various channels.
- Utilize different platforms such as your own business website and social media pages.
- Highlight employee success stories and career progression within your organization.
- Encourage current employees to share their positive experiences working for your company on their personal social media accounts.
Aside from posts, you can also consider creating video content that gives potential applicants a glimpse into daily life at your workplace. Even if seasonal employees are temp workers, they still want to work in an environment that’s healthy for their well-being.
Since your goal in this strategy is to hire seasonal employees, remember to tailor your brand message to appeal specifically to them. Emphasize aspects like flexible schedules or opportunities for future employment.
Through this method, you’ll be able to attract more applicants who may be a good fit for your current teams.
4. Maximize Employee Referrals
Leveraging your existing workforce to find qualified candidates can be one of the most effective strategies for holiday hiring.
To do this, try implementing a robust employee referral program with attractive incentives that motivate your current staff to recommend potential hires. These incentives are dependent on your extra financial budget. It could include cash bonuses, extra paid time off, or simply special recognition for successful referrals.
For you to succeed in using this method:
- Clearly communicate the details of the referral program to all employees.
- Include detailed information about the types of positions you’re looking to fill.
- Explain the qualities you seek in potential seasonal hires.
- Once everyone is aware of what to look for, provide them with a step-by-step process of how to submit their referrals.
Consider creating easy-to-share digital assets, such as social media posts or email templates, that employees can use to spread the word about job openings to their networks. You might want to host referral events or contests to generate excitement and engagement around the program.
Current employees often have networks of friends, former colleagues, or acquaintances who could be excellent seasonal hires. Their recommendations can lead to higher quality candidates who are more likely to fit well with your company culture. This is because employees typically refer individuals they believe will perform well and reflect positively on them.
5. Offer Competitive Incentives and Growth Opportunities
All job candidates, whether seasonal or full-time, are looking for companies that can provide them with fair compensation and potential growth. This is why it’s crucial for you to offer competitive incentives as well as possible growth opportunities to distinguish yourself from your competitors.
- Research compensation packages. Start by conducting thorough market research to develop a compensation package that includes attractive base pay and valuable perks like employee discounts or flexible scheduling.
- Offer professional development opportunities. Beyond immediate financial rewards, emphasize the potential for professional development and career advancement.
- Provide temp-to-hire positions. Highlight pathways for exceptional seasonal employees to transition into permanent roles.
- Include upskilling programs. You can also offer skill-building opportunities through mentorship programs, training workshops, or partnerships with educational institutions for course credit.
By positioning your seasonal positions as both financially rewarding and valuable for long-term career growth, you’ll attract higher-quality candidates who are motivated to excel.
This approach will also help you build a positive employer brand, which can benefit your recruitment efforts for years to come.
Read more: Ways to Show Employee Appreciation
Equip your business with top professionals all year round.
Whether you’re looking for full-time or temporary employees, Hughes Recruiting & Consulting can provide you with effective staffing solutions whenever you need them. With our extensive pool of qualified and vetted candidates, we have expertly provided aid to hundreds of growing companies since 2003.
Interested in learning more about our services? Reach out to us today!
Reference
- Maldonado, Zinnia. “Holiday Hiring: U.S. Companies Looking to Fill More than 400,000 Seasonal Roles.” CBS News, 7 Nov. 2023, www.cbsnews.com/newyork/news/holiday-hiring-u-s-companies-looking-to-fill-400000-seasonal-roles/.